The Group's sales and marketing function provides ENRC's operating divisions with a fully integrated and centrally organised sales and marketing resource.  This facilitates the efficient coordination of the Group's external sales, monitoring of key markets and general production strategy.

The sales and marketing function performs the following key functions:

Strategy and planning. In close cooperation with the Group's principal operating divisions, the sales and marketing function assesses and creates plans to exploit growth and development opportunities for each of the Group's businesses.  To implement these plans, the Group's sales and marketing personnel play an important role in assisting the Group's operating divisions to allocate and prioritise production capacity to maximise returns.

Commercial terms and customer relations. The sales and marketing function is primarily for negotiating commercial terms and prices with the Group's customers.  It also maintains customer relations and oversees the Group's customer services and support function.

Market research. The sales and marketing function monitors market developments and trends in customer demand, new product or technology developments, price fluctuations and potential customer opportunities.

Coordinating logistics. The sales and marketing function coordinates with the Logistics Division to arrange delivery of the Group's products to customers outside Kazakhstan. The centralisation of this function provides significant operational advantages to the Group.

As the markets in which the Group operates are geographically diverse and complex, the size, scope and expertise of the sales and marketing function enables it to gather significant market information that is not otherwise generally available.